$15 class registration
Want to start an art business? Certified business advisor and professional artist Alejandro Castanon of Art Alliance San Angelo is here to help! In this virtual edition of his workshop, taking place during Print Austin 2024, you'll learn the essentials of starting an art business the right way. Topics covered include:
Small Business Start-Up Assessment: Are you ready to start a business? We'll cover common expectations and give you a worksheet to help you self-evaluate.
The 3 Phase Art Career Path: We'll briefly cover the three phases of an art career, so you can understand where you're at and where you're headed.
The 3 Legged Stool: There are three main parts to any small business: technical expertise, marketing, and administration. We'll cover each in detail and provide worksheets and handouts to help you get started.
Don't be intimidated—this workshop is designed for artists, by an artist!
Alejandro Castanon is a self taught artist, specializing in print making, canvas painting and murals. Born in Mexico and raised in Europe, Castanon spent 8 years serving in the U.S. Air Force, and after separating in 2011, moved to San Angelo, TX where he opened a brick and mortar art gallery. He started his art career in San Angelo where he explores art themes around the modern west through the eyes of an outsider. In addition to his experience as a gallery director for 9 years, Alejandro also earned his B.A. in Marketing and Ecommerce from Arizona State in 2015. And in 2018 he began working as a certified business advisor for the SBA. Castanon currently runs the Art Alliance of San Angelo, which provides support and education to the local artist community.
Materials:
Note-taking supplies
